How We Define Film: Our Audience (#2)

Film is storytelling. But who is the story being told to? Today we explore why place an emphasis on audience when defining film.

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Story in Defining Film

How We Define Film: Story (#1)

Throughout many of our blog posts, we’ve spoken about processes. How do we carry out animation work? How do we execute interactive development work? We’ve spoken to great extent about why we do what we do, but a lot can be revealed through how we see things.

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audience connection

How we do what we do

So last time we began talking about Simon Sinek’s “Golden Circle,” which tells us that starting with “why” we do things is the most effective way to connect with our audience. Because we are appealing to them on a deeper and emotional level, it is a powerful way to pull them into what we strongly believe in.

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Connecting Emotionally

Why We Do What We Do

We recently came across the work of Simon Sinek, and his simple, but very revealing, “Golden Circle.” In his extremely popular TED Talk (“How Great Leaders Inspire Action,” one of TED’s top 20… ever), he explains that the most effective way to connect with people on an emotional level is by…

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